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Amacai Partners With Ethnic Technologies

Wednesday, June 13, 2007 7:00:00 AM PDT | VentureDeal Staff
CHICAGO, IL -- Ethnic Technologies announced a partnership with Amacai Information Corporation to streamline postal list ethnicity determination.

Under the terms of the partnerships, Amacai will license Ethnic's E-Tech software platform to assist it in quickly identifying ethnicity, language preference, country of origin,  assimilation index and gender on postal lists for database modeling purposes.

The breakdown will help Amacai's customers more tightly target their ethnic-oriented marketing campaigns via the new software application.

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